About Midway/Toonsland Combining an in-depth knowledge of the local market with a far-reaching distribution network, Midway Enterprises (Guang Zhou) Ltd. and Toonsland Limited have grown to join the ranks of the leading distributors and marketers of branded consumer products in China and Hong Kong. Drawing upon more than ten years' experience working with multinational organisations, combined with a network of unbeatable local contacts, Midway is in a powerful position to add value to its partners' businesses. Thanks to significant investment in best-of-breed infrastructure and a proven commitment to quality-assured growth, Midway now offers its partners the unique advantages of nationwide coverage in China and a proven execution track record. Whether you are entering the China market for the first time or seeking to build upon your brand's existing presence in China, you can be confident that Midway is the strategic partner of choice in this dynamic consumer society.

There has never been a better time to enter the Asian markets. Home to the world's fastest-growing economies, the Asian retail industry has unparalleled long-term potential. Moreover, China's accession to the World Trade Organisation and its hosting of the Olympic Games in 2008 now mean that the entire Greater China region has become the focus of world attention. Yet entering and capitalising on these opportunities can sometimes seem an impossible challenge. To succeed in Asia, you need a partner with local connections, experience and innate wisdom and an appreciation of managing brand equity. Due to the many years of hard work, Midway meets all these criteria and more.